Short Course in Marketing Management (Online)

The Short Course in Marketing Management aims to introduce the key concepts and theories in marketing while comparing and contrasting them with the real marketing practices carried out by marketing professionals in organizations.

Course Content

Introduction to Management
Introduction to Marketing
Marketing Environment
Segmenting, Targeting and Positioning
Product
Price
Place (Distribution)
Promotion (Marketing Communication)
Consumers Behavior
Service Marketing
Corporate Social Responsibilities and marketing ethics
Marketing Information System
Report Writing & Summary Discussion
Project Report

 

  • Bank paying voucher should be downloaded from the given link.
  • Pay the course fee, to any branch of Bank of Ceylon (BOC). Account No 7417821
  • Send the below mentioned documents through registered post.
  • Paid Bank paying voucher (Original slip) and
  • Certified copy of National Identity Card (N.I.C.)

to the following address of “Assistant Director, Colombo Regional Centre (CRC), The Open University of Sri Lanka, Nawala Nugegoda”.

(The course applied should be clearly mentioned on the top left – hand corner of the envelope)

You should further email soft copies of above-mentioned documents to crcsc@ou.ac.lk

 Bank paying voucher     

(Please write your National Identity Card number instead of the registration number)

 

Note: When you are doing an online transaction, please send a valid receipt including the following details from the bank
 
Transfer Date :
Reference No. :
From :
To Account No. : The Open University of Sri Lanka
Amount : LKR
Payment Mode :
Bank Name : Bank of Ceylon
Remark : Mention the name of the short course
Programme Code :
SCMM
Programme Category :

Short Programme–(CERC Project)

Conducted by :
Colombo Regional Centre
Programme Duration :

Four (03) Months (Weekends)
(Coursework- 15 weeks and Project Report- 02 weeks)

Discipline(s) / Course(s) :
 Short course in Marketing Management – Online
Medium :
English only

Entrance is open for anyone over 18 years of age who wants a best start for a successful career in marketing.Applications are also encouraged from people who may have been away from formal education for some time, but who have relevant experience in the field. In additions, undergraduates who registered to the Bachelor of Management Studies Honours degree programme of the Open University of Sri Lanka, can also join to this short course in order to get knowledge in marketing.

Issuing of Applications :
16 July 2024
Closing Date for Applications :
 
Programme commencing date :
Month of November 2024 ( Saturday 8.00am-12.00am )

Course fee for a student will be Rs. 10,000 /= (Per head)

Expected intake is 20 students per batch.

Avalable Courses for this Study Programme Find Courses

Contact Details

More details can be obtained on 0112199074 / 0112881464 / 0112881380

Contact Programme Coordinator

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