The short course in Digital Marketing aims to introduce the key concepts and theories in the fields of digital marketing and advertising, and the practical skills needed to implement these techniques. In this short course, participants will learn how to develop a digital marketing strategy and then how to leverage digital tools to realize marketing goals.
Course Content
Introduction to Marketing
Introduction to Digital Marketing
Digital Marketing Channels
Modern Consumers in the Digital Age
Content Marketing
Personal Branding in Social media
Search Engine Optimization (SEO)
Google Ads and Analytics with Google Analytics
Website Optimization and Email Marketing
Preparing a Digital Marketing Plan
Introduction to Creative Advertising
Marketing Dynamic, Brand and Creative Brief
Creativity in Advertising Communication
Advertising Media & Marketing Strategies
Event Management
Project Report
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Programme Code :
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SDM
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Programme Category :
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Short programme–(CERC Project) Approved by the Department of Marketing |
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Conducted by :
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Colombo Regional Centre
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Programme Duration :
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Four (04) months and Two (02) weeks, Coursework – 15 weeks (65 Hours), Project Report – 03 week |
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Discipline(s) / Course(s) :
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Short course in Digital Marketing- (Hybrid Mode)
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Medium :
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English
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Entrance is open for anyone over 18 years of age who wants a best start for a successful career in the digital marketing and advertising field. Applications are also welcome from people who may have been away from formal education for some time, but who have relevant experience in the field of digital marketing and advertising.
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Issuing of Applications :
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26th September 2024 |
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Closing Date for Applications :
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Month of October 2024
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Programme commencing date :
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Month of November 2024 (Saturday 1.00 pm to 5.00 pm) |
Course fee for a student will be LKR. 20,000 /= (Per head)
This Short programme is conducted by the Colombo Regional Centre. For more details Contact the Assistant Director.
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Address:
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Assistant Director, Colombo Regional Centre , The Open University of Sri Lanka, Nawala, Nugegoda.
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Contact :
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0112881420, 0112881464, 0112881380, 0112881130
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E-mal :
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crcsc@ou.ac.lk / wksad@ou.ac.lk / uhang@ou.ac.lk |
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