Short Course in Marketing Management (Online)

The Short Course in Marketing Management aims to introduce the key concepts and theories in marketing while comparing and contrasting them with the real marketing practices carried out by marketing professionals in organizations.

Course Content

Introduction to Management
Introduction to Marketing
Marketing Environment
Segmenting, Targeting and Positioning
Product
Price
Place (Distribution)
Promotion (Marketing Communication)
Consumers Behavior
Service Marketing
Corporate Social Responsibilities and marketing ethics
Marketing Information System
Report Writing & Summary Discussion
Project Report

• Bank paying voucher should be downloaded from the given link.
• Pay the course fee, to any branch of Bank of Ceylon (BOC). Account No 7417821
• Send the below mentioned documents through registered post.
• Paid Bank paying voucher (Original slip) and
• Certified copy of National Identity Card (N.I.C.)

to the following address of “Assistant Director, Colombo Regional Centre (CRC), The Open University of Sri Lanka, Nawala Nugegoda”.

(The course applied should be clearly mentioned on the top left – hand corner of the envelope)

You should further email soft copies of above-mentioned documents to crcsc@ou.ac.lk

 Bank paying voucher     

(Please write your National Identity Card number instead of the registration number)